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Steps to be planned before starting the event
September 12, 2019, 05:30 AM

No matter how the event bigger the pressure for the organizers is always same. period. You have to be on the time to shine and to prove your words and keep your reputations on the high. You have to plan for months to make a single D-day worth and remarkable. Split the months and make […]

The Right Event Management Company
September 3, 2019, 05:12 AM

“How to choose the right event management company for your events?” – This is maybe the very first question comes to your mind when you are planning to organize an event for your clients or for your new products. We know this is really hard for you to choose the best company for your event […]

Brand Activation to attain customer attention
August 22, 2019, 04:54 AM

Consumer activation Brand activation is a group of different activation to grab the customers the attention towards the product, brand or sales. There are several activation used in a repeat mode to boost sales and services. One of them is customer activation. Active selling, sampling, events and promotions, retail activation are generally engaged with the […]

How Brand Activation Works for your Business?
August 14, 2019, 07:06 AM

Brand Works Here we are going to talk and learn about how the brand activation work in the market globally, today. Every single thing you are seeing about the promotions are simply focusing on the branding. Every brand is likely to participate in promotional activities to make their brand and service to register in the […]

The Reason Why Everyone Love Marketing Mix Plan
June 7, 2019, 13:05 PM

Marketing mix plan is a method to promote new products in the market and to reach massive customers with great planning strategies. In the industry, this method uses the 4Ps concepts to get beneficial business. Those 4Ps that I have already mentioned in my previous blog sampling methods are called Product, Price, Place, and Promotion. […]

[PROOF] That Cross Promotion Marketing Really Works
June 3, 2019, 12:55 PM

We introduce an efficient marketing method for you to promote the two brands at the time. Cross promotion is a method which promotes the other products to the targeted customers of a related product. Two or more products will be involved and get benefited through this marketing method. For example, have you ever watched the […]

This Is Why Sampling Marketing Is So Famous!
May 29, 2019, 11:42 AM

Sampling in Marketing It is one of the effective marketing methods in all time. Sampling gives your company satisfied growth once it has done very well and well planned. But don’t do random sampling strategy to build a customer base and brand identity, because it will waste your time, money, and resources eventually. For those […]

Understand The Retail Marketing Before You Regret
May 27, 2019, 07:09 AM

This is what we are going to learn from today. We have come across many event methods so far. This is something you will love to apply to boost your marketing strategies. Malls, shops, exhibition stalls are the most favorable places to test the goods from the brands with the customers. Retail marketing is a […]

ATL (Above-The-Line) Marketing Methods
May 25, 2019, 13:11 PM

ATL is known as Above the Line, ATL marketing, ATL advertising, and ATL activations, often choose by the corporate giants to promote the business to the wide range of audience. Note that there is no targeted audience for the ATL. ATL concentrate less on the conversions. Mass marketing strategies involved in this segment just to […]

BTL (Below-The-Line) Marketing Activities for your Brand
May 24, 2019, 07:33 AM

BTL Activities Businesses from different sectors decide which type marketing methods and activation the company needs to promote its business. Most of the startup, new to the fields, small scale goes for BTL activation while the big giants with abundance budget choose the ATL. Another technical term is there, TTL. Through the Line marketing which […]

5 Out-of-the-box Ideas to Take your Event Next Level
May 22, 2019, 12:32 PM

In the marketing and event field, every day is a lesson. You will learn new things every passing day no matter how many years you have been in this field and how you are mastering so many marketing methods in a good way. You are a new child in this field all the time. This […]

Experiential Marketing Defined
May 21, 2019, 05:57 AM

Experiential marketing or engagement marketing is the method where companies and brand values directly interact with the customers through participatory events such as hands-on, feedback, test drive and so on. In industries, this type of marketing often called as a live experience marketing too. Purely customer-centric events will be arranged in this segment to make […]

10 Tips for Event Planning with a Small Budget
May 14, 2019, 13:36 PM

Sometimes, the organizers and people from small forum think that the budget is one of the greatest struggles to do, not attempt any brand promotions as well as ads. There is a huge number of pocket-friendly advertisement methods are available for startup companies as well as entrepreneurs. You can also manage and organize very volume […]

Grass Root Marketing
May 6, 2019, 13:21 PM

Grass root Marketing is one of the easiest marketing methods to drive direct business from segmented customers. People often confuse grassroots marketing with guerilla marketing. The second one differences with the first one by the targeting audience. The guerilla marketing methods will be applied to attract general customers and its methods are always the same. […]

Difference Between Traditional Marketing & Experiential Marketing
May 3, 2019, 07:47 AM

Every day we are looking into the different types of marketing methods used by companies and industries to reach more customers. Our latest topic of marketing methods is Traditional marketing. Traditional Marketing What you do, if I say that our daily life is getting used by this traditional marketing? From the TV ads to the […]

What is Corporate Advertising?
April 24, 2019, 05:51 AM

Let’s go with the definition first instead of direct journey classification of corporate advertising. Corporate advertising is the advertising done for an entire company and brand to improve the image and value of the company. The main aim of the corporate event is to make it more desirable to work with and buy from. This […]

Difference Between Activation Marketing & Experiential Marketing
April 18, 2019, 08:47 AM

Brand Activation Marketing Event Managers alone know the significant difference between brand activation marketing and experiential marketing. Both activations are being tested to reach more people. By the name itself, the brand activation does the business for the company and brand with identification materials such as logos, messages, colors and the customer relationship. This kind […]

Ideas for Your Kids Birthday Party
March 29, 2019, 10:16 AM

Planning to throw a party for your toddler or school going little champion? We are helping you to provide better ideas to spark up the party. We know kids are amazing, lovable, cute in a way if we are their magician and bring them what they want. They turn into imp if we don’t. But […]

How to Choose Your Wedding Venue? Tips from an Event Planner
March 26, 2019, 05:33 AM

Before tying a knot or getting tied, take a piece of advice from experts. We, Mangofruit enters into the great adventure to provide professional tips and advice to the family and the couples in choosing the right venue the big fat wedding. We know you have dreamed a lot of your dream wedding in a […]

The 4 Types of Event Services
March 11, 2019, 07:03 AM

Mangofruit organizes and helps the clients to achieve their goals on gaining more customers and developing good relationships between them. We, Mangofruit, Coimbatore based Event Management company, is giving four different types of events according to the customers need. We are branding solutions for most of the events running in Tamil Nadu and Kerala. Among […]

How To Organize A Great Corporate Event?
March 7, 2019, 12:41 PM

Corporate Events There are a few ways in which you can dream about your corporate events. But event planners are coming with many ideas and strategies to make your corporate events more colorful as well as very informative. We Mangofruit are here to give tailored events for the corporate but yet the events will be […]

Brands of Tamil Nadu
August 23, 2018, 05:22 AM

Tamil Nadu is the fourth largest state of India and located in the southernmost part of the country. This region has loads of diversified manufacturing sectors. These sectors include industries like automobiles and auto components, engineering, pharmaceuticals, garments, textile products, leather products, chemicals, and plastics. Tamil Nadu produces the highest GDP and Chennai is being one […]

Best Advertisement Ever
August 23, 2018, 05:41 AM

You may realize the creativity of the commercials at its best when you are watching a very good TV advertisement about something. We might experience at several times where the TV channels repeatedly showing that kind of advertisements. You used to enjoy the ads if your favourite Kollywood, Bollywood, and cricket stars casting those advertisements. […]

Hotels in Cochin
July 10, 2018, 11:06 AM

Beaches, palaces, synagogues, forts, and history… Welcome to the god’s own country, Kerala… Enjoy the Arabian sea and feel the breeze of the sea. Cochin or Cochin is one of the beautiful cities in India which will let you watch the ravishing sunsets and sunrises. A rough day in Cochin is all the way better […]

Hotels in Coimbatore
July 10, 2018, 09:48 AM

Coimbatore is one of the best places to visit and live in south India due to the mountain ranges situated around the city. It makes the city best for a living. Here I’m presenting another list of hotels which serve the best venue in the city for your events. Radisson Blu Radisson Blu hotels provide […]

Hotels for Corporate Meets in Chennai
July 10, 2018, 09:06 AM

Hotels in Chennai Chennai is the economic powerhouse and cultural center of south-east India. Chennai is being the hub for all kind of people, culture, activities, and list goes on. In this largest city, list of hotels serve you the world-class amenities for your events. Here I’m listing down the hotels for corporate meets in […]

Guides to Plan BTL Activation
July 10, 2018, 07:22 AM

Event management companies become a hub for unique ideas, different aspects, and verities of ads. If you want to be specialized in BTL activation you have to understand the basic and requirements of BTL. There’s something you are knowledgeable about the BTL activations. Every plan execution needs a lot of time, effort, and hard work. […]

Event Checklist for Successful Event
July 12, 2018, 06:34 AM

What is the purpose of a corporate event planning checklist? We know there is an English saying about the well beginning. ” Well begun is half done”. Beginnings are always tough and a good beginning is very important and it will play the crucial role in the events. A good start with proper planning will […]

Best Exhibition stall layout planning
July 10, 2018, 06:15 AM

Exhibition Stalls Layout Planning It is common in Tamil Nadu to find n-number of exhibitions throughout the summer. Everyone needs to enjoy the summer and most of us prefer to stay off from the ordinary works. The exhibition is being one of the greatest entertainments for all. Those above lines are described from the customers’ […]

Temporary manpower quality
July 10, 2018, 05:22 AM

Misleading and Misreading the employment and manpower would lead us to the unnecessary problems. All of the events don’t require 9-5 traditional employees to work in the field and coordinating the people in the mainstream of the events. Event management team in the field definitely knows where to and how to get the temporary man […]

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