May 6, 2019, 13:21 PM
Grass root Marketing is one of the easiest marketing methods to drive direct business from segmented customers. People often confuse grassroots marketing with guerilla marketing. The second one differences with the first one by the targeting audience.
The guerilla marketing methods will be applied to attract general customers and its methods are always the same. Grass root marketing is used for specific audiences and it doesn’t like to spare its given time to attract unsolicited customers.
It is a cost-effective marketing method and it helps to reach the small group of audience and let them spread a word about the specific product to the larger audience.
Think Smart: all of the explained above steps are not applicable to every grass root marketing. Think smarter and find which suits better for your business.
Back in 2008, when the USA about to select their president, the famous and well know Huffington post asks the citizens to be the journalists to report about Senator Obama’s Listening to America meetings. Huffington Post generated the instructions on what to ask and how to report.
Referrals are being used as the marketing methods to drive more audience. This one comes under grass root marketing.
The Chinese social media App Helo asks its users to refer their friends to earn money. Each referral will get you Rs. 5
Google Pay is another example of referral marketing. If you are referring your friend to download the app, both of you will get rs. 51 each.
Redbus is another example of referral marketing.