Honda

HET Launch

Client Brief

Targeted audience for every product may vary time to time. Sometimes they may be drivers, common people, adventure seekers, players, and the list goes on. But attracting the youngsters and new generations who are already very great in the knowledge of new coming products in the market whether it is E-gadgets or bikes or cars. Launching a vehicle among the new generations takes great effort. Great effort is nothing but new and creative ideas to attract them. Launching a Honda Activa was certainly needed the new ideas.

Solutions

What attracts youngsters? The colorful and joyful event. What comes under the colorful and joyful event? Dance – a quite good answer. Games – okay, we thought, we could access more attention from them, but a fashion show, like a cat-walk, great to think. What would happen if we have combined three of the above programs under a single activity? The answer to this question enthralled everyone in the Mall. We have arranged three activities in the Fun Mall to launch Honda Activa HET.

Impact:

This BTL included press coverage to publish a news on the launch of Honda Activa HET. Usually, all the launches are happening in star hotels with product dealers and suppliers and it remains closed-loop program till the product reaches the consumers, but this launch enables the way to reach the audience directly. The point of the event was to make people know about the new product on the market.

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