Ashok Leyland

BS4

Client Brief

In the world of heavy competitions, we tend to choose the right and reliable products in the market. It’s not just about the money but the trust consumers have on the manufacturers. Methods of featuring good traits and build the trust among the consumers vary time to time and it is part of our journey. Ashok Leyland, one of our trusted agencies wanted us to convey the message about their product BS4 to the market. Our targeted audiences are the people who are doing transportations for the daily needs such as vegetables, fruits, flowers, meat, and other essentials on the daily basis.

Solutions

We ran 5 days program in markets, tempo stands, and van stands situated in various places in Coimbatore. Our promotion methods included displaying the vehicle as well as registering the BS4 to the people we approached. We installed fabricated BS4 on the vehicle for display and set up a monitor which showed full features of BS4. In night time, fabrication tends to glow to catch the attraction. We have conducted a small game to interact in an interesting way. In that picture puzzle game, participants are asked to arrange the boxes to complete the BS4. Winners are prized with BS4 logo printed T-shirts and Khaki uniforms which contains our agencies showroom address and contact details. We handed BS4 printed keychains to all the participants. During the game, our promotion team detailed and compared BS4 with other latest model vehicles to differentiate the special features it had.

Impact:

Meanwhile, we have collected the feedback from the participants, so that, in future, our agencies could contact them regarding on new launches, offer prices, and discount sales. We have made one sale, and have handed over all the database to our clients for further procedure. Customers can contact the agencies regarding on inquiries at any time. We reduced the bridge between the client and customers and we acted as a bridge between them. This mobile van advertising idea gave another perspective the everyday people.

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